Successfully converting a significant portion of adult smokers to non-combustible products represents a substantial opportunity for our adult tobacco consumers, our business, society and our shareholders. That's why, over the next 10 years, Altria's Vision is to responsibly lead the transition of adult smokers to a non-combustible future.

Our companies have a long history of leading the industry. Today, adult tobacco consumers are increasingly seeking new options, including those that reduce risk, and their preferences are likely to continue to evolve at an increasing rate. They also want products that address social frictions like tobacco smoke and the odor and ash that comes with it.

That's why we're leveraging the resources across our companies, and through strategic investments, to offer the most diverse portfolio of products to satisfy evolving adult preferences and convert smokers to lower risk products.

Scientist using microscope

Our Approach to Harm Reduction

The FDA has regulatory authority over all tobacco products. And the FDA distinguishes between the harm associated with combustible versus non-combustible products.
children with backpacks walking into school at drop-off

Underage Tobacco Use

Kids should not smoke, vape or use any tobacco products. As the nation's leading tobacco companies, we have an important role in reducing underage tobacco use.

Supporting Cessation

For adult consumers concerned about the health effects of tobacco use, the best thing to do is quit. For those who decide to quit, we've developed QuitAssist®, a website to help them be more successful.

Offering Adult Smokers More Choices

Tobacco harm reduction can only be successful if smokers find less risky products satisfying. We continue to believe that no one single product platform is likely to satisfy adult smokers.

Animal Care & Use Statement

Altria and its companies take animal research seriously and understand the sensitivities involved in the use of animals in scientific research.
Calfornia Residents:Privacy StatementCA Privacy NoticeDo Not Sell My Personal Information