Altria is committed to being part of the solution. In addition to our long-standing efforts, we supported legislation to raise the minimum age for all tobacco products to 21. We believe this is the most effective step available to reverse rising underage e-vapor rates.
Data shows that youth under 18 get tobacco products – including e-vapor – primarily through social sources, like friends or siblings who are 18 or older. Approximately 80 percent of high school students in the U.S. turn 18 years old before they graduate. By raising the minimum age to 21, no high school student should be able to purchase tobacco products legally. In December 2019, federal legislation raised the legal age of purchase for all tobacco products to 21, making it the law of the land.
To address the youth vaping epidemic, preserve the opportunity for adult tobacco harm reduction and ensure youth use of traditional tobacco products remains at generational lows and continues to decline, in February 2019 we announced our plan to spend an incremental $100 million toward underage tobacco prevention.