Our companies have a long history of leading the industry. Today, adult tobacco consumers are increasingly seeking new options, including those that reduce risk, and their preferences are evolving rapidly.

Our Vision is to responsibly lead the transition of adult smokers to a smoke-free future.

Importantly, we will work within the framework that government, public health and regulatory bodies have established to communicate about reduced harm choices. And for any tobacco consumer who wants to quit, we offer access to a breadth of information from experts on how to do so successfully.

The actions we are taking will create a different Altria – and a different landscape that we believe will benefit today's adult tobacco consumers, our business and the thousands we employ.

That's why we're focused on Moving Beyond SmokingTM by providing more potentially reduced harm alternatives.

Billy Gifford Photo

Billy Gifford

Chief Executive Officer
Altria Group, Inc.

"A top priority for Altria is remaining vigilant that harm reduction is an off-ramp for adult cigarette smokers and not an on-ramp for underage tobacco use." Read More

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Reduce the Harm of Tobacco Products

The FDA has regulatory authority over all tobacco products. And the FDA distinguishes between the harm associated with combustible versus smoke-free products.
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Prevent Underage Use

Kids should not smoke, vape or use any tobacco products. As the nation's leading tobacco companies, we have an important role in reducing underage tobacco use.
Man working in Laboratory

Our Product Platforms

Tobacco harm reduction can only be successful if smokers find less risky products satisfying. We continue to believe that no one single product platform is likely to satisfy adult smokers.
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Supporting Cessation

For adult consumers concerned about the health effects of tobacco use, the best thing to do is quit. For those who decide to quit, we've developed QuitAssist®, a website to help them be more successful.

Federal Regulation of Tobacco

Science- and evidence-based federal regulation will help address societal concerns about tobacco products and promote and protect public health.

Responsible Marketing

That's why our goal is to build relationships between our brands and their adult consumers while taking steps designed to limit reach to unintended audiences.

Animal Care & Use Statement

Altria and its companies take animal research seriously and understand the sensitivities involved in the use of animals in scientific research.