Moving Beyond Smoking
At-A-Glance
Our companies have a long history of leading the industry. Today, adult tobacco consumers are increasingly seeking new options, including those that reduce risk, and their preferences are evolving rapidly. Our 10-Year Vision is to responsibly lead the transition of adult smokers to a non-combustible future.
That's why we're focused on moving beyond smoking by providing more potentially reduced harm alternatives.
Importantly, we are guided by government, public health, and regulatory bodies in how we communicate about these reduced harm choices, working strictly under their framework. And for any tobacco consumer who wants to quit, we offer access to a breadth of information from experts on how to do so successfully.
The actions we are taking will create a different Altria – and a different landscape that we believe will benefit today's adult tobacco consumers, our business, and the thousands we employ.
Conducting the Science
We understand the rigor needed to demonstrate that new products are in fact less harmful than cigarettes. Our scientists span various disciplines and share the common goal of tobacco harm reduction.
Regulatory & Legislative Policies
We believe policymakers at all levels of government should adopt a policy framework that allows the FDA to lead a tobacco harm reduction strategy and implement regulatory policies that differentiate among tobacco products.
Communicating Tobacco Health Effects
Communicating about health risks begins with complying with laws and regulations. Congressionally mandated health warnings have been on cigarette packs since 1966 and similar warnings have been on smokeless tobacco products since 1986 and since 2000 for the cigars John Middleton sells.
Conducting the Science
We understand the rigor needed to demonstrate that new products are in fact less harmful than cigarettes. Our scientists span various disciplines and share the common goal of tobacco harm reduction.
Regulatory & Legislative Policies
We believe policymakers at all levels of government should adopt a policy framework that allows the FDA to lead a tobacco harm reduction strategy and implement regulatory policies that differentiate among tobacco products.
Communicating Tobacco Health Effects
Communicating about health risks begins with complying with laws and regulations. Congressionally mandated health warnings have been on cigarette packs since 1966 and similar warnings have been on smokeless tobacco products since 1986 and since 2000 for the cigars John Middleton sells.
Conducting the Science
We understand the rigor needed to demonstrate that new products are in fact less harmful than cigarettes. Our scientists span various disciplines and share the common goal of tobacco harm reduction.
Regulatory & Legislative Policies
We believe policymakers at all levels of government should adopt a policy framework that allows the FDA to lead a tobacco harm reduction strategy and implement regulatory policies that differentiate among tobacco products.
Communicating Tobacco Health Effects
Communicating about health risks begins with complying with laws and regulations. Congressionally mandated health warnings have been on cigarette packs since 1966 and similar warnings have been on smokeless tobacco products since 1986 and since 2000 for the cigars John Middleton sells.