Our companies have a long history of leading the industry. Today, adult tobacco consumers are increasingly seeking new options, including those that reduce risk, and their preferences are evolving rapidly.
Our 10-Year Vision is to responsibly lead the transition of adult smokers to a non-combustible future.
Importantly, we will work within the framework that government, public health, and regulatory bodies have established to communicate about reduced harm choices. And for any tobacco consumer who wants to quit, we offer access to a breadth of information from experts on how to do so successfully.
The actions we are taking will create a different Altria – and a different landscape that we believe will benefit today's adult tobacco consumers, our business, and the thousands we employ.
That's why we're focused on moving beyond smoking by providing more potentially reduced harm alternatives.