A close-up of four employee volunteers in grey, long-sleeved polos with the Altria logo on the back, painting a mural in red, gold and blue

Community Impact & Partnership

Altria has invested in its communities for more than six decades.

We understand that our stakeholders expect us to lead responsibly, act transparently and be strong partners. That’s why Altria’s approach to community investment starts with a commitment to make positive impact that responds to changes in our communities. Our community activities align with our Vision and help drive progress toward our Corporate Responsibility Goals.

We are fortunate to work with many excellent partners in our headquarters community and nationally who lead valuable efforts to strengthen their communities. We invest with them to drive positive change. We seek to build long-standing relationships and impact a number of strategic areas. And we’re proud to support our network of employee volunteers, donors and civic contributors who actively engage with the communities where they live and work.

Altria is guided by our Community Impact Leadership Principles and five focus areas that reflect shared priorities of our businesses, employees and communities.

Corporate Giving & Community Impact Leadership Principles

  • Alignment: Investments address business priorities, align with our employees’ interests and drive positive change in communities.
  • Financial Stewardship: We deploy our resources responsibly, considering our partners’ capacity and supporting their growth.
  • Sustainability and Impact: We work on long-term impact with leading organizations through proven, effective programs. Signature programs are evidence-based. We will also partner with emerging organizations making promising impact in our focus areas.
  • Partner Purpose: We value our partners’ expertise and prioritize their purpose over our corporate brand visibility. We engage and listen to our partners with transparency, humility and mutual respect.

2024 Corporate Giving & Employee Community Engagement Progress 

$59.7M

Donated

In cash and in-kind
contributions* nationally

56%

of Eligible Employees

Engaged through volunteering with and/or donating to at least one 501(c)(3)

61%

of Executives

Served on non-profit boards

*Includes equipment donations, facility use and services.

Strategic Focus Areas

Altria’s priorities reflect the shared interests of our businesses, employees and communities. Our commitment to inclusion, diversity and equity is embedded across our giving portfolios. We invest in leading partners who drive positive societal change using best-practice programming in five focus areas. To align with changing community needs, Altria focuses our community investment in the below areas as part of our 2021-2025 community impact plan:

Resources

National Programs

students in a gym
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Success360°

Through this signature corporate giving area we partner with leading national and local organizations with a proven record of helping kids in middle and high school avoid risky behaviors, including tobacco use.
Two male Altria employee volunteering cleaning up beside a James river.
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Altria Contributing Together

Investing in our communities is in our DNA. Altria Contributing Together (act) drives business and social impact by helping Altria employees engage with diverse community partners for positive social change.

Targeted Programs

A close-up of a green field covered with solar energy panels
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Environment

Responsible environmental business practices and viable supply chains promote long-term business success and sustainability of natural resources.

Many hands of different races and ages touching
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Equitable & Vibrant Communities

An inclusive, vibrant community offers ways for all residents to thrive.
man using circular saw
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Workforce & Economic Equity

Businesses and communities must work together to develop a diverse talent pipeline for local job opportunities, sustain a healthy economy and address systemic wealth imbalances in historically excluded communities.