Moving Beyond Smoking
Our Strategy & ApproachFor more than two decades, Altria's tobacco companies have made significant investments to prevent kids from using tobacco, guided by our Standards for Underage Use Prevention and underage tobacco prevention framework. These efforts include:
- supporting programs and organizations that positively influence kids and their decision not to engage in risky behaviors like tobacco use;
- providing parents with tools to help them raise kids who don't use tobacco;
- supporting trade programs, retailer training and legislative efforts that help prevent underage access to tobacco products; and
- taking steps designed to limit reach of their brands and marketing materials to unintended audiences.
Underage Tobacco Prevention Framework
Our underage tobacco prevention framework has served as an important anchor for how we contribute to reducing underage use rates of tobacco products.